Privacy policy

Last updated: January 2, 2026

minima operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a curated shopping experience. minima is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been de-identified or anonymised.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, email address, and phone number
  • Financial information including payment card details and transaction confirmations (processed securely by third-party payment providers)
  • Account information including login credentials, preferences, and settings
  • Transaction information including products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
  • Communications including information you provide when contacting customer support
  • Device information including IP address, browser type, device identifiers, and network information
  • Usage information including how and when you interact with the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you place an order, create an account, or contact us
  • Automatically, through your use of the Services, including via cookies and similar technologies
  • From service providers, who collect or process information on our behalf
  • From partners or third parties, where permitted by law

For more information about how we use cookies and similar technologies, please see our Cookies Policy.

How We Use Your Personal Information

We may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To operate the Services, process payments, fulfil orders, manage accounts, arrange shipping, facilitate returns, enable reviews, remember preferences, and personalise your shopping experience.

Marketing and Advertising

To send marketing and promotional communications by email, and where permitted by law, by text message or postal mail, and to display relevant advertisements based on your interactions with the Services.

Security and Fraud Prevention

To authenticate accounts, process payments securely, detect and prevent fraudulent or unlawful activity, and protect the integrity of our Services.

Communicating with You

To respond to enquiries, provide customer support, and maintain our relationship with you.

Legal and Compliance Purposes

To comply with applicable laws, respond to lawful requests, enforce our policies, and protect our legal rights.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify and service providers who assist with payment processing, analytics, customer support, cloud storage, fulfilment, and shipping
  • With marketing and advertising partners to deliver relevant advertising in accordance with their own privacy policies
  • At your direction or with your consent, such as for order fulfilment or social media integrations
  • With affiliated entities within our corporate group
  • In connection with a business transaction, such as a merger, acquisition, or insolvency
  • To comply with legal obligations or protect the rights and safety of minima, our customers, or others

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your interactions with the Services in order to provide and improve its services. Information submitted to the Services may be transferred to Shopify and its service providers, including those located outside your country of residence.

Shopify may use personal information collected from your interactions with minima and other merchants to provide enhanced features. In these circumstances, Shopify is responsible for processing your personal information for those purposes.

To learn more about Shopify's privacy practices, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms not controlled by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

Children's Data

The Services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

Security and Retention of Personal Information

We implement reasonable safeguards to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have rights in relation to your personal information, including the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Receive a copy of your personal information (data portability)

Australian residents have rights under the Privacy Act 1988 (Cth) to access and correct personal information we hold about them.

You may also opt out of receiving marketing emails at any time by using the unsubscribe link included in our emails. We may still send transactional or service-related communications.

We may need to verify your identity before processing requests, as permitted by law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. We will respond as required by law.

If you are located in Australia and are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognised legal mechanisms, such as Standard Contractual Clauses, to protect international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

hello@minimabeauty.com

or by mail at:

minima
Suite 4271
Shop 9, 13 Guineas Creek Road
Elanora QLD 4221
Australia